Prof. Dr. Bettina Maisch
Prof. Dr. Bettina Maisch holds a PhD in Business Innovation from the University of St. Gallen, Switzerland. She is in charge of the Industrial Design Thinking (i.DT) Program at Siemens Corporate Technology (CT). Bettina and her team adapted the methodologies from Stanford University and the Innovation Company IDEO to the requirements of an industrial company like Siemens.